Have you ever noticed when viewing a press release or media release for an author that the article is written around the publishing company and within all the content there is a book description, a short section about the author and where and how to order the book, however, rarely is the author's website address or contact information included?
Considering that the author either paid for the press release or media release in their publishing package or paid extra for such as an add on. You would think that the press release or media release would focus 100% on the author, their book, where to buy the book and with a very short section that makes mention of the publisher.
When paying for a press release, whether included in your publishing package or as a add on. Request that your author's site, website and contact information (email) is included so that you gain the additional exposure for your author's site or website and so that you can be contacted directly and without a middle person.
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